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San Diego fireworks show above bay generates $10.6 million for San Diego's economy


Last updated 11/30/2012 at Noon

SAN DIEGO - The annual July 4 fireworks show above San Diego Bay generates $10.6 million for San Diego's economy, according to a report released today.

The study by Point Loma Nazarene University's Fermanian Business & Economic Institute found the ''Big Bay Boom'' prompts $6 million in direct spending at area hotels, restaurants and shops, with a multiplier effect of around $4.2 million trickling through the economy, plus $370,000 in media exposure.

Randy Ataide, director of the institute, said the research team collected data from waterfront businesses, hotels and restaurants.

Lynn Reas...

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