Cancer patients receive fresh food in the Kindness Campaign

BIRMINGHAM, ALA. – The Kindness Campaign represents a small attempt to restore cancer patients’ quality of life by encouraging participants to arrange a gift basket or to cook a healthy meal and offer it to someone at a nearby hospital.

So far, over 300 baskets filled with fresh fruits and raw vegetables, as well as other practical items such as blankets, tea or skin care products, have been personally delivered throughout the U.S. by the people who joined the Kindness Campaign, which is still ongoing.

A cancer diagnosis is perhaps one of the most terrible news someone can receive, as it entails a series of radical lifestyle changes and daunting obstacles in addition to the tremendous physical and emotional distress.

Every year, over 1.5 million Americans find out they are suffering from a malignant disease, many of whom do not benefit from any help during their battle. Because cancer treatments imply side effects which can range in intensity from mild to severe, patients often experience increased fatigue, loss of appetite and nausea as a result of chemotherapy or radiation therapy.

The symptoms are sometimes debilitating and performing common daily activities such as cleaning up the house, shopping for groceries or cooking becomes incredibly exhausting or even impossible to carry out. For this reason, a strong support system is vital for cancer patients who can no longer take care of themselves.

However, not everyone who struggles with cancer is fortunate enough to receive help from their family members and thereby, many patients have no one to reach out to in the most difficult moments. Consequently, their quality of life decreases dramatically and their battle becomes considerably more overwhelming and burdensome.

The ultimate goal of the Kindness Campaign is to provide as many cancer patients as possible with practical help which will improve their current situation at least temporarily.

The program was initiated in January by Environmental Litigation Group, P.C., a law firm with 25 years of experience in toxic tort cases located in Birmingham, Ala. whose attorneys have helped thousands of victims – including numerous people struggling with cancer – recover compensation for their injuries.

Within the last two months, people from all across the U.S. have enthusiastically joined the program and hundreds of gift baskets and delicious cooked meals were personally delivered at local hospitals and cancer treatment centers.

The participants’ thoughtful acts of kindness were received with heartfelt surprise and were greatly appreciated by every visited patient but most of all, their gestures never failed to put a smile on the recipients’ faces." Although sending a basket is a small gesture of kindness, it truly means the world to those who need it," said Erica, one of the participants.

Although the mission of the Kindness Campaign has been successfully accomplished, the program is still ongoing in the hope that more and more people will get involved. Small gestures are often what matters the most for people struggling with devastating diseases such as cancer, as the unexpected attention they receive makes them feel valued and can instantly brighten their day.

For more information, visit www.elglaw.com/kindness/.