How does your real estate firm handle the 'next big thing?'

A large percentage of realtors are super busy chasing the “next big thing.” An equally large percentage of realtors are just as busy turning their noses up at the “next big thing.” In my opinion, they are both doing it wrong.

The second subset is easier to disparage because their stubborn refusal to change with the times and incorporate new techniques is there for all to see. They are the agents who consider a 48-hour response time acceptable. They don’t want to pay for professional photos, let alone videos, and they have no idea what you mean when you ask if they intend to shoot drone footage of your sprawling property. They reminisce fondly about the old days when Zillow was just a misspelling of pillow and the MLS was a secret society only realtors could access. They are holding on so firmly and tightly to the ‘good old days’ that their current days – and yours as sellers and buyers – are anything but.

The other subset, though, is equally flawed. Those realtors bounce like pinballs off the latest buzzword, whether that buzzword is shiplap, analytics, false bottoms or b2c marketing. They may make your head spin with their Powerpoint presentations, but Powerpoint presentations – like shiplap – won’t sell a home without the valuable component that is often missing from this type of agent’s toolbox: a sturdy foundation.

My firm, Coldwell Banker Village Properties, is not interested in running from trend to trend, and neither are we interested in sitting and pining for the old ways. The firm is an innovator in the real estate field. In 2007, when the “next big thing” realtors were touting the timelessness of tumbled stone, Coldwell Banker became the first national real estate company to offer its listings on a mobile GPS device and the first national real estate brand to configure its website for use by mobile users. More recently, Coldwell Banker broke trail on Smart Home technology, while the realtors who turn their noses up at the “next big thing” were – still, or in some cases finally – touting the timelessness of tumbled stone.

Through nonstop innovation and forward thinking, the Coldwell Banker brand has grown to become one of the most well-known and trusted names in real estate around the globe. Today, there are more than 88,000 agents working out of 3,000 Coldwell Banker offices in 49 countries and territories. Wherever a home’s buyer might be, Coldwell Banker is there, too.

Founded in 1906 on the principles of honesty, integrity and always putting the customer first, the firm changed the industry and continues to do so today. If you’re looking for a Realtor who stays ahead of the curve with innovation yet can and will give you the kind of old-fashioned service that is missing from many of today’s trendy mega-teams, look no further. Call Coldwell Banker Village Properties at (760) 728-8000; we’re here to help.