Delicate Seams builds young girls' confidence

Murrieta resident Aida Yodites has grown her three-month-old business, Delicate Seams, into a local sensation.

The family-run business was inspired by her 10-year-old daughter who expressed her dislike of her colorful undergarments.

"I realized in moments that her plea was sincere and that it was affecting her self-confidence," Yodites said.

She began searching for the right undergarments but noticed that most retailers sold products that were too juvenile or too provocative for an adolescent girl. She noticed that the fabrics weren't as good a quality as she would like either, and finally she decided to pick up a sketchbook and design her own line.

The undergarment line includes four styles of tops, ranging from "cami," "bralette," "sportlette" and "1st Bra," as well as, three underwear styles; "bikini," "hipster" and "girlshort." The line utilizes more mature fabrics and trims to create functional and appropriate styles. Yodite focused particularly on finding soft, flexible fabrics to tend to all body types and sizes. In addition, she introduced a neutral color palette ranging from "blush" to "nude" and "chocolate," to accommodate a spectrum of skin tones.

The origin, quality and intention of Yodites' work have blossomed from the inspiration of one young girl.

In January, Yodites attended an open casting call for the ABC Network show "Shark Tank" in Las Vegas. Amongst more than 500 budding entrepreneurs, her 60-second pitch to producers advanced her to another round of screening. Yodites reflected on her casting experience.

"I met some amazing fellow entrepreneurs who I now consider my friends," she said. "We all believe in each other, and continue to inspire one another to keep forging ahead after our dreams."

Yodites hopes her simple idea will grow into a global brand that will help developing young girls gain back their confidence. She said she believes in introducing quality, appropriate garments. Delicate Seams continues to grow, gaining customers from Texas, Pennsylvania, Florida and Alabama.

"It's an apparel brand that not only offers styles with great function and fit," Yodites said. "But, more importantly, it's a brand that transcends positive messages to young girls at a very delicate and impressionable time in their lives."

She said her priority is to promote modesty and how developing bodies are natural. She hopes her brand embraces bodies of all types, shapes, sizes and skin tones, she said.

To learn more, visit delicateseams.com.