Also serving the communities of De Luz, Rainbow, Camp Pendleton, Pala and Pauma

Articles written by Ken Follis


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  • Changing Times in Real Estate: Pricing strategies

    Ken Follis, Compass Real Estate|Updated May 25, 2023

    Perhaps the most talked about factor when we decide to sell our home is "What price do you think we should list it for?" While it is true we want what is best for you, as our sellers, and want to consider your input, other data has to be considered. There is market specific data to give every property in every situation a fair range to strategically position your price for success. After all, we want our home sold and not just for sale...correct? I have seen sellers who...

  • Changing Times in Real Estate: What buyers want

    Ken Follis, Compass Real Estate|Updated May 17, 2023

    When we are considering selling our home, the most important information we are interested in is how to make our home the most attractive to the most possible buyers. What are the main attractions to those buyers both for our area and for our individual homes? While it is true that we have seen some very special requests and desires for some buyers, the vast majority of buyers are attracted to our wonderful community seeking similar qualities in their search. The folks who...

  • Changing Times in Real Estate: Real Estate investing

    Ken Follis, Compass Real Estate|Updated Apr 26, 2023

    Most of us now have our taxes filed, and we are looking ahead at ways to manage our finances for the coming years. If you find yourself in this category, this information will most likely resonate well with you. It might just be the time to work towards an additional real estate investment. This would be an investment beyond purchasing a home for you to live in, which should always come first. Those of you who own your own home should consider further real estate investing....

  • Changing Times in Real Estate: Welcome to town!

    Ken Follis, Compass Real Estate|Updated Apr 25, 2023

    As a longtime resident in this community, one thing I can say with pride is how friendly, close knit and supportive everyone is of each other. For new folks coming to town, this is definitely a big draw in addition to the multitude of activities we have for our pleasure. Churches, clubs, nonprofit organizations, and so much more. At the top of that list is of course, the Avocado Festival...and that event is this coming weekend! The Avocado Festival is one of the most popular...

  • Changing Times in Real Estate: Should I stay or should I go?

    Ken Follis, Compass Real Estate|Updated Mar 23, 2023

    Whenever we are thinking of moving up, moving out of an area or moving into a new area there are a multitude of considerations we must look at. For sure there are emotional family situations to consider but, most likely, current data of the local real estate markets are what will be on the tops of our mind. Buying or selling your home is a huge financial decision, and before the emotional involvement and "seeing ourselves live there" can take place, we must be financially...

  • Changing Times in Real Estate: Springing forward

    Ken Follis, Compass Real Estate|Updated Mar 16, 2023

    Ahh yes! I have always enjoyed Daylight Savings Time. Other than losing an hour’s sleep and having a tough time getting to church on Sunday morning, everything else is good. More daylight in the evening means more time to enjoy our wonderful evenings outdoors. Also, it reminds me of the changing seasons and warmer weather is coming. For all of us Realtors, it gives us more evening time for showings, so folks can sometimes take a look at properties after work. Also, more...

  • Changing Times in Real Estate: Home buying in the spring

    Ken Follis, Compass Real Estate|Updated Mar 9, 2023

    Buying a home during a spring frenzy can be difficult. Every time you make an offer, somebody else beats you to it. Spring might be the best time to buy a home but, since many homebuyers feel the same way, competition for the most desirable homes can be stiff. To increase your chances of buying the home you want, it’s important to have a strategy that will give you an edge when many other buyers are in the market. The normal spring home-buying season for most of America is...

  • Changing Times in Real Estate: Home Value Realities

    Ken Follis, Compass Real Estate|Updated Mar 2, 2023

    We have all done it from time to time. We check the online values of our home based on the different value estimators and their metrics. That creates an estimate of value for sure. For most of us, we also think our home has special features and upgrades, and we know what we paid for those upgrades. We also know about the high priced sale from early last year and we cannot get that number out of our head. We also believe our home is better, so our home is worth more, right?...

  • Changing Times in Real Estate

    Ken Follis, Compass Real Estate|Updated Feb 22, 2023

    Straight talk about recession As we hear it all over the news, there is much talk about our current recession and so many different opinions about what the current situation means for the housing market. Two out of three economists do believe that 2023 will be the year of a recessionary period. Let's take a look at the data and try to understand what this means to us today in terms of Real Estate valuation and marketability. With compiled data of over 20 economists, there was...

  • Changing Times in Real Estate

    Ken Follis, Compass Real Estate|Updated Feb 15, 2023

    Long ago, in the dark ages when I started in Real Estate, our bible was the MLS book. We carried it everywhere. I would study that book nightly. I would keep it with me while watching TV. No, it was not allowed to go to bed with me! The purpose of all of those hours of constant studying was to become informed on the current market. It was the same for most realtors who were or wanted to become the best of their profession. It was our way of staying ahead of everyone else. I...

  • Pay taxes later

    Ken Follis, Special to the Village News|Updated Jan 31, 2023

    Now I have your attention! What I am going to talk about today is an IRC 1031 Tax Deferred Exchange. Used by most experienced real estate investors at some point in their investment cycle, it is a way to pay later (defer) taxes on real estate gains. There are some guidelines to follow in order to take advantage of this process in your transaction. Basically, you need to buy for equal to or greater cost, use all the cash proceeds you receive from the property you sold, and...