Edward Jones again named top full-service broker

The financial services firm Edward Jones again was named the No. 1 full-service brokerage firm in the August edition of SmartMoney magazine, according to Kent Borsch, a financial advisor in Bonsall/Fallbrook.

The firm placed ahead of six other firms and received high marks in the four categories surveyed by the magazine: stock picking, customer satisfaction, trust and customer statements.

Edward Jones, which ranked No. 1 in 2005 as well, received five-star ratings in client statements and customer satisfaction.

“We are honored to once again receive this recognition,” said Borsch. “It is a direct reflection of the relationship we have with the individual investors we serve. Client service excellence is how Edward Jones distinguishes itself in the financial service industry.”