Fallbrook actor fights "PAIN" on Web

FALLBROOK – Greg Dehm, a local actor and Fallbrook Film Factory board member, takes the lead in Bayer’s recent launching of its online game created to promote Aleve Liquid Gels. Dehm, as fictional scientist Dr. Albert Briggs, lends a quirky and captivating presence to this new Web pitch.

Internet users who access the Web site at http://www.aleviator.com or http://www.fightpainonline.com follow clues through a fictitious storyline, complete with video clips, blogs, social networking sites and wikis. For each user who successfully clicks through to the end of the game, Bayer will make a charitable donation to the Conservation Fund, a nonprofit environmental group.

In the game, Dr. Briggs and his investigative reporter cohort, Evelyn Bloom, played by Rachel Spooner, try to outsmart “PAIN” (People Against Internet Networking) in order to restore the liquid flow of information online.

“Crisp and clever” is how Dehm describes the Aleve campaign, geared for the 25- to 49-year-old age demographic, adding that “the Conservation Fund donation takes the game to a meaningful level.”

Dehm and the Fallbrook Film Factory are currently in production of “Memoirs of My Life,” a movie short directed by Factory creative director Ronald Shattuck.