Visitors Bureau positions Fallbrook area for success
Last updated 8/2/2007 at Noon
The Fallbrook Area Visitors Bureau (FAVB) is ready to promote and develop tourism in the greater Fallbrook area through its newly approved strategic plan. The plan was developed by its board of directors to guide and direct its efforts to make the greater Fallbrook area a top-of-mind tourist destination.
According to FAVB Executive Director Linda Kissam, “The goal of the FAVB’s strategic plan is to assist the board to position and market the greater Fallbrook area as a unique destination, offering two to three days of distinctive creative tourism opportunities that include the communit...