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Obregon named managing director of Hass Avocado Board

IRVINE — The Board of Directors of the Hass Avocado Board (HAB) approved the promotion of Jose Luis Obregon to the newly created role of managing director at its board meeting on August 15. Obregon most recently served as the first managing director of information technology for the HAB, overseeing the creation its state-of-the-art Network Marketing Center (NMC) and the organization’s intranet site, avoHQ.com.

In his new post, Obregon will take a more central role in the strategic direction, operation and management of the HAB, while continuing to oversee the ongoing development and implementation of the HAB’s information technology and marketing programs. Obregon also will continue to serve as the liaison between the HAB and the avocado industry worldwide.

“We have full confidence in Jose Luis’ ability to balance the duality of managing the current HAB programs, while providing the strategic vision for the organization,” said Charley Wolk, chairman of the HAB. “His leadership capabilities have been key to this industry’s incredible growth; the success of avoHQ.com is a primary example.”

AvoHQ.com is the first of its kind global intranet linking multiple producing countries that market Hass avocados in the US, connecting packers, importers, domestic and foreign producers from California, Chile, Dominican Republic, Mexico and New Zealand. Obregon’s leadership has resulted in an increase of nearly triple the number of users on avoHQ.com.

For more information about the Hass Avocado Board, visit its general information Web site at http://www.avocadocentral.com.

 

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