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New personal training facility opens

FALLBROOK — SIFT Personal Training (a division of SIFT Workout in Oceanside) has opened a brand new Personal Training Fitness Facility in Fallbrook. Though the grand opening celebration won’t be held until early November, the doors at 2809 South Mission Road, Suite D, are already open!

SIFT is an acronym for Structured Interactional Fitness Technique, a method of healthy exercise developed by owner Erica Williams that involves three components of fitness: cardio respiratory, strength/endurance and functional fitness (activities of daily living). This method provides clients with small group personal training by appointment only and enables them to enjoy consistent streamlined workouts designed by Williams and her team of degreed and certified personal trainers that fit each individual’s health and fitness goals.

A resident of Fallbrook, Williams, BS, ACSM H/FI, graduated from California State University, Fullerton with a Bachelor of Science degree in kinesiology and a minor in gerontology. She is an American College of Sports Medicine, Health and Fitness Instructor. She has been in the field of health and fitness since 1991 as a Certified Personal Trainer and since 1998 as a Sports and Fitness Director. She has specialized in working with baby boomers and older adults, encouraging quality of life through an active lifestyle.

Williams believes that clients workout for health and fitness reasons but exercise retention is due to the social environment that is created for them. She is dedicated to providing an environment that continues to educate and motivate clients to have an active quality of life.

Though each training session is by appointment only, the doors at SIFT are open to anyone who would like to take a brief tour and meet Williams. Call (760) 451-3488 for more information.

 

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