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New store looks to build Latino business


Last updated 1/31/2008 at Noon

A family exits the new Fresh & Easy grocery store in Fallbrook on opening day, January 24.

Although their roots are in Great Britain’s giant Tesco grocery chain, the Fresh & Easy store that opened January 24 in Fallbrook will specifically strive to meet the needs of the Latino population here, Store Manager Pablo Baltazar said.

The third Fresh & Easy store to open in San Diego County, the 10,000-square-foot Fallbrook location has been stocked at the onset with the standard selection of merchandise typical in all 33 stores the company has opened to date in Southern California, Las Vegas and Phoenix, Baltazar said. However, the balance is destined to change, he explained.


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