Goodlake hired as national sales manager for PUMA

Sportslifestyle company PUMA announced last week the hiring, effective January 1, of Ted Goodlake to the position of Running National Sales Manager, reporting to Matt Lancor.

Goodlake has been with PUMA for six years as an independent sales representative, where he has clearly established the complete running specialty category in the Pacific Northwest for PUMA.

Goodlake brings more than 18 years’ experience in the running industry and will utilize this experience and knowledge to create increased desirability for PUMA.

A 1984 graduate of Fallbrook High School, Goodlake was a three-time Palomar League Cross Country Champion and the 1983 CIF San Diego Section Division 1A Cross Country Champion.

While at the University of Tennessee, he earned All Southeastern Conference in cross country for three years and the Southeastern Conference 10,000 Meter Champion in outdoor track, graduating in 1989.

He is the son of Mr. and Mrs. Richard Goodlake of Fallbrook.