New technology benefits real estate company, customers

NEW JERSEY — Continuing to blaze a path of innovation in the real estate industry, Coldwell Real Estate LLC recently became the first full-service national real estate brand to launch a customized online platform for iPhone* users.

The Coldwell Banker flagship Web site, http://www.coldwellbanker.com, now has a different look and feel, along with navigation specifically tailored for optimal viewing on the iPhone, most notably with the property listings search and home value estimator functions.

When a user accesses the site through his or her handset, the Coldwell Banker Web site automatically recognizes that it is being accessed by an iPhone and will serve up the special iPhone interface. iPhone users do not need to download any special software to benefit from this enhancement to the Coldwell Banker mobile technology.

“Providing easy access to real-time real estate information is critical for consumers in the home buying and selling process,” said Michael Fischer, senior vice president of marketing for Coldwell Banker Real Estate LLC. “Distribution of listings is crucial in today’s environment. Our mobile society is moving away from the desktop and utilizing cell phones and PDAs for more and more content and entertainment. With so many connecting to the Web by phone, we have to be where the consumer is in a way that makes sense.”

Consumers will be able to enter specific search criteria such as city, state and price as well as optional filters including number of bedrooms and bathrooms.

“Now more than ever consumers want to access information about a home as they see it, pass it or hear about,” continued Fischer. “Being in front of a computer should not be mandatory.”

*iPhone is a registered trademark of Apple Computers, Inc.