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Visitors Bureau: new strategic plan Signature events added


Last updated 11/13/2008 at Noon

The October 30 meeting of the Fallbrook Area Visitors Bureau (FAVB) saw support for an update of the bureau’s 2007-12 strategic plan which includes an increase from two signature events per year to at least four such events.

“Expanding into the new events just shows we’ve been very successful over the first year,” said Don McDougal, the president of the Fallbrook Area Visitors Bureau. “It just continues that growth program.”

When the plan was initially approved in July 2007, the goal was to create two signature events, one major and one minor. The Wine & “A Bite” and the f...

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