Also serving the communities of De Luz, Rainbow, Camp Pendleton, Pala and Pauma starts revolution in promoting local business

FALLBROOK — John Graffio, CEO and founder of, is on a mission.

While many Internet users are familiar with the big business consumer search engines like Google and Yahoo, Graffio felt someone needed to address the Internet ‘find-ability’ of local Fallbrook businesses.

Graffio created to help local businesses get found on the Internet, to help these businesses create unique and special stories for the Internet and to help local citizens discover the products and services they need in their own town.

After years of development, is now open for business. is beginning the process of collecting specific and unique information of interest about each business.

The local information on each business is then incorporated into the search system, including pictures and human interest information that automated crawling and indexing technologies can never find. also automatically incorporates any existing Web site content, third party listings and geographic information for local establishments into

While inclusion in the directory is free to all local businesses, the basic search service is $49.95 per month. is also prepared to help businesses and citizens with other Internet ‘find-ability’ challenges, including optimizing meta-tags, content keywords and external link generation to improve organic search ranking for a site with national search engines.

For more information on, contact Graffio at [email protected].


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