We are the Fallbrook Youth Prevention Group and recently wrote a letter to the editor about a billboard located near Main Street near the 7-Eleven. This billboard advertises Traditional Tequila using the cultural holiday “Dia de Los Muertos” or “Day of the Dead.”

We are disappointed to see that another billboard with the same alcohol advertisement has been purchased and is displayed in the same vicinity on Fallbrook Street near the 7-Eleven. Alcohol advertising in our neighborhoods over-exposes youth to alcohol messages.

Signage close to schools and areas where youth congregate pr...