Also serving the communities of De Luz, Rainbow, Camp Pendleton, Pala and Pauma

If customers can build it, they will come

Freshness is revealed through one Temecula Mexican food place’s bold flavor.

Nestled inside the Tower Plaza in Temecula, Chronic Tacos serves up wholesome and authentic cuisine from this Latin American nation.

“We make all of our food daily, everything is marinated right here and we make our own salsa and guacamole,” said Zach Newcomer, owner. “We don’t have trucks bringing in pre-made salsas and marinated meats – we cook our meat every two hours.”

The mouthwatering tacos and other signature dishes are made-to-order from recipes reeling back to third-generation creations.

Aside from its scrumptious carne asada, pollo asado, carnitas and grilled fish tacos, there are other great menu selections such as burritos, enchiladas, tostada bowls, quesadillas, taquitos and tamales.

Their tortillas are also known for being free from preservatives.

The “build-your-own” taco and burrito feature is a huge draw for many customers.

Newcomer boasts some of his loyal patrons dine at his food chain almost every day of the week.

“And our breakfast burritos are especially popular on the weekends,” Newcomer said.

Chronic Tacos can be best described as a family friendly establishment with scrumptious food and wallet friendly prices.

“We have tons of daily specials,” Newcomer added. “Right now, Taco Tuesday is the biggest thing in town where you can get $2 tacos and $2.50 fish and shrimp tacos all-day long.”

He wants everyone to realize, a dollar goes a long way at Chronic Tacos.

Other weekday “grinds” specials include NFL Mondays and $1 Pabst Blue Ribbon drafts, Kids Eat Free Wednesdays, Thirsty Thursdays for the cold-brew lovers, and $6.99 daily lunch specials.

Children seem to enjoy the way Chronic Tacos make their quesadillas, taquitos, and bean and cheese burritos.

The home-made style, authentic Mexican food restaurant is also in demand for bringing their flavorful “taco bar” taste to special events.

Catering is available for either pick-up or delivery. They offer free delivery within a five-mile radius.

“We can feed from 10 to 500 people,” said Newcomer, citing how their most popular gatherings tend to be weddings, luncheons, corporate events, bachelor/bachelorette parties and Sunday Football flat-screen huddles. Any time is a good time for a taco bar he said.

“Our catering is cooked fresh right before it is picked up or delivered,” Newcomer said. “Everything leaves here in primo condition in convenient serving trays.”

The great thing about this kind of catering, Newcomer said, is that it’s easy, guests can serve themselves, and for $5 a person, the price tag is affordable.

Chronic Tacos gathers catering requests from Fallbrook as well as the Temecula area.

Newcomer, an innovative restaurant owner, has a few new things sizzling for 2010. He recently kicked off live karaoke night which will occur every Thursday from 8 to 11 p.m.

Newcomer also believes in giving back to the community. Flyer fundraisers held at the store have helped organizations such as youth sports teams, cheerleading squads and more. Newcomer said an organization distributes Chronic Taco flyers, and when supporters dine there on the fundraising day, the restaurant gifts 15 percent of the proceeds back to the organization.

“It’s important to give back to the community,” he said.

For more information, call the store directly at (951) 491-0373 or visit their Web site

Chronic Tacos is located at 27523 Ynez Road in Temecula.

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