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Shop for Schools program raises funds for local schools

FALLBROOK – On March 16, Fresh & Easy Neighborhood Market announced that 15 schools in Fallbrook raised $17,118.28 through its second Shop for Schools program. The schools participated in the fundraiser through the Fallbrook store with a total of 643 schools actively participating throughout California.

“At a time when school districts across the state are faced with difficult budget choices, it is important for companies like Fresh & Easy to step in and help. We are ecstatic that Fresh & Easy is contributing more than $450,000 to California schools as part of their Shop for Schools program this year,” said Bonnie Reiss, California Secretary of Education.

Elementary schools located within a three-mile radius of the Fresh & Easy store were eligible to participate in the program. Shop for Schools allowed schools that registered to receive a $1 cash donation for every $20 spent at a local Fresh & Easy store from September 15 through December 31, 2009. The schools can use the money they raised for whatever they need most.

Fresh & Easy launched its first Shop for Schools program last school year in response to local schools need for additional funding. This year, based on feedback from schools, Fresh & Easy increased the time schools had to raise money and added fundraising events called Shopping Nights for Schools. During these designated evenings from 4 to 8 p.m., five percent of a store’s sales were donated to a participating school.

Fresh & Easy plans to bring the program back again in the fall and will soon start accepting registration forms from local schools. Visit for more information.


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