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Youth group hopes sticker campaign reduces underage drinking

Shaun Keating

North Inland Community Prevention Program

Special to the Village News

Members of the Fallbrook Youth Prevention Group (FYPG) and Mothers Against Drunk Drivers (MADD) Youth in Action program began their Sticker Shock campaign this week.

Youth leaders, concerned with the growing problem of underage drinking in Fallbrook, went to several stores and placed bright red and yellow stickers on boxes of beer. The stickers advise potential underage buyers about the consequences of underage drinking and remind adults that it’s a crime to buy alcohol for minors.

“We want to target this problem at the source,” said Kevin Mendoza, a member of the Fallbrook Youth Prevention Group and a junior at Fallbrook High School. “We’re going into the liquor stores and grocery stores to remind everyone that it’s illegal to buy alcohol for minors.”

Stephanie Ackroyd, youth coordinator for FYPG (a program of North Inland Community Prevention Program) said, “With the World Cup starting up this weekend we thought it was the prefect time to encourage adults to keep their teens safe.”

In recent months, the Fallbrook Sheriff’s Department has responded to underage drinking parties that resulted in misdemeanor charges under the county’s Social Host ordinance. Two local women have been fined in the last year and required to take parenting classes and Mothers Against Drunk Driving Victim Impact classes. The social host ordinance makes it illegal to provide alcohol to minors. It is punishable with up to a year in jail, a $1,000 fine and leaves the guilty party vulnerable to civil lawsuits.

“Underage drinking affects this entire community in terrible and tragic ways,” said Deisy Salas of the Fallbrook Youth Prevention Group.

Stores participating in the campaign include Major Market, North Gate Market, Chalet Liquor and Happy Jug.

“We wish more stores would show their commitment to keeping our community safe,” said Jessica Lopez.


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