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Meineke to introduce new brake repair service option Sept. 20

FALLBROOK – On Sept. 20, Meineke Car Care Centers, Inc., a leader in franchised automotive services, will introduce a brake repair service option called Personal Pricing' at the seven independent San Diego County locations.

“The concept is new to the automotive service business,” said T.K. Russell, franchise owner of the Fallbrook Meineke located at 742 S. Main Ave (just south of the intersection of Fallbrook Street). “If you have a brake problem, just bring your vehicle to Meineke, tell us what you want to spend, and we will do our best to make that work. As long as the service we can provide for that price will put you back on the road safely. If not, we’ll let you know what it would require and cost to repair the vehicle to safe working order.”

Currently, Meineke provides three levels of brake service and pricing: basic, preferred and supreme.

“But in the current economic environment, we recognize that having even three levels of service options may not be enough to fit everyone’s vehicle needs or budget,” said John Vitagliano, vice president of marketing. “So, we created the Personal Pricing option, tested it in a number of local markets, and found that both our franchisees and customers really liked it.”

“Meineke has created a unique website, to provide details about the program and to direct customers to their nearest Meineke Car Care Center for a free brake inspection and personalized cost estimate,” said Russell. “Bottom line, any car or truck needing brake service needs to be thoroughly inspected first. So we have to see the car and the customer, in our shop before we can determine what is advisable.”

“We know that choice is what our customers want today” said Russell. “Personal Pricing lets the customer choose the brake repair solution that’s ideally suited for them, their car, and their budget.”

Questions can be directed to the Fallbrook Meineke at (760) 451-9084.


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