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By Joe Naiman
Writer 

Eliminating advertising circulars is not necessarily a good idea

 

Last updated 4/4/2019 at 3:12pm



During the National Grocers Association conference at the San Diego Convention Center, the experience of a Milwaukee-area chain which discontinued circular advertising but returned to the circular nearly a decade later was discussed.

Ted Balistreri, who is the co-owner of the Sendik’s Food Markets chain his grandfather founded as a single store in 1926, gave a presentation called “Is the Circular Dead?” in which he noted that replacing circular mailings or newspaper inserts with digital alternatives reduced cost but also reduced sales in the long term.

“All of us in this room are...



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