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California sues e-cigarette maker Juul Labs over ads and sales

 

Last updated 11/21/2019 at 5:15pm

In this Dec. 20, 2018, file photo a woman buys refills for her Juul at a smoke shop in New York. California is suing the nation's biggest e-cigarette maker, alleging Juul Labs deliberately targeted teenagers with its early marketing campaigns. The lawsuit filed Monday, Nov. 18, by California's attorney general is the latest legal action against Juul. The company faces multiple state and federal investigations into whether its early marketing efforts helped spark the current vaping craze among underage users. AP Photo/Seth Wenig, file photo

Matthew Perrone

AP Health Writer

California is suing the nation's biggest e-cigarette maker, alleging Juul Labs deliberately targeted teenagers with its early marketing campaigns.

The lawsuit filed Monday by California's attorney general is the latest legal action against Juul. The company faces multiple state and federal investigations into whether its early marketing efforts helped spark the current vaping craze among underage users.

Juul disputed allegations that it marketed to teens. The company pointed out that it has halted its advertising and removed most of its flavors from the market.

North Carolina filed the first lawsuit against the company in May.

The lawsuit from California Attorney General Xavier Becerra also alleged that Juul Labs's website did not previously adequately verify customers' ages.

 

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