Hass Avocado Board seats new Executive Committee

MISSION VIEJO – The Hass Avocado Board has announced that four producers and importers have been seated to HAB’s executive committee. The 12-member board of directors elected the following members to serve for the 2021 board year.

Newly seated HAB executive committee members include:

Importer Jorge Hernandez from McAllen, Texas, as Chairman

Producer Salvador Dominguez from Santa Paula, California, as Vice-Chairman

Producer Ben Van Der Kar of Carpinteria, California, as Secretary

Importer David Fausset of Port Hueneme, California, as Treasurer

“I am honored to continue supporting the work of HAB alongside these respected industry members seated to the executive committee,” said HAB Chairman Jorge Hernandez. “We know HAB’s success truly depends on the leadership of our board members and we look forward to supporting HAB’s vision of making fresh Hass avocados America’s most popular fruit by 2025.”

HAB also recognizes those members who have served and will not be returning following 2020.

“We offer our sincere gratitude to Dave Billings, Laura Luschei and Jose Antonio Gomez for their service to the Board,” said HAB Executive Director Emiliano Escobedo. “Each have been an important part of HAB’s legacy of success in promoting Hass avocados in the United States and we wish them the best.”

As the only independent avocado organization, HAB’s goal is to equip the entire industry for success. The executive committee will play a pivotal role in implementing HAB’s new 2021-2025 strategic plan, which includes strategies, objectives and five-year working goals across each of five strategic priority areas:

Sustainability

Nutrition

Business Support Tools and Information

Industry Engagement and Leadership

Communications

For the industry, HAB strives to be a catalyst for action and a reason to be confident. All industry members are encouraged to register at www.hassavocadoboard.com to view timely industry updates and access tools that will help facilitate the decision-making process for their avocado business.

To learn more about HAB and its mission, visit: www.hassavocadoboard.com/inside-hab/.

Submitted by the Hass Avocado Board