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By Kyle Hotchkiss
Digital Marketing Strategist 

Prepare for the New Year

 

Last updated 12/30/2020 at 12:11am



This year’s holiday season has been one like we have never experienced. Cities are under decorated, malls lack kiosks and events are canceled. Families are burdened with the decision of isolating themselves from one another or gathering for some holiday cheer. It would be an understatement to say that it is a confusing and difficult time for all Americans.

The same can be said in the business world. Businesses have been treading water all year, and many of them have lost sight of their goals and their plans. Salaries and budgets were cut, workers were laid off and companies downsized just to stay afloat.

Unfortunately, business owners have lost the time to really focus on the business practices that will keep them afloat and growing against all odds going into 2021.

Digital marketing practices are crucial to the modern business organization and amid consistent lockdown policies in California, they are necessary for survival. Hardly anyone is going out and visiting local businesses anymore, and all these interactions have gone directly online.

Businesses have to ask themselves some important questions. Do they have a functional and up-to-date website? Is their website receiving traffic or facilitating the growth of their business? Are they active on social media? Are they cultivating their relationships with their online prospects through email marketing?

It is so important that businesses answer these questions and work to rectify problems that they may have encountered while answering them.

If there was anything that small businesses could do right now to help themselves, it would be to answer these questions, to find solutions to their problems and to use those answers as a starting point for developing a strong digital marketing plan for 2021. Businesses must address their online presence and start incorporating solutions to perfect their marketing plans while preparing for the new year.

All businesses can benefit these tasks. At Reeder Media, we have seen it all year long. We’ve helped clients with their digital marketing pursuits helping them yield more than 700% on their marketing investment.

It’s not difficult, but it does take time and some devotion. If you or someone you know is struggling to market their business online, feel free to reach out to us and call 760-723-7319 for a free marketing consultation and digital marketing audit.

Kyle Hotchkiss can be reached by email at [email protected]

 

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