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Chamber honors individuals, organizations

Village News/Shane Gibson photos

PHOTO 4 – Miriam Key – Chamber Ambassador of the Year

PHOTO 5 – David Zumaya – Chamber Member of the Year

PHOTO 6 – John Alarcon, Major Market – Chamber Business of the Year

PHOTO 7 – Rachel Mason, FRHD – Chamber Nonprofit of the Year

PHOTO 8 – D'Vine Path staff – Chamber Nonprofit of the Year

PHOTO 9 – Phyllis Sweeney – Lifetime Achievement Award

PHOTO 1 – Retiring NCFPD Chief Steve Abbott, center, is honored with a proclamation from the San Diego County Board of Supervisors, presented by Supervisor Jim Desmond's community representative Kristal Jabara, left and policy advisor Donna Cleary.

PHOTO 12 – Outgoing Chamber Board President Martin Quiroz, right, passes the symbolic gavel over to incoming president Nicholas Beye.


PHOTO 2 - The Fallbrook Chamber of Commerce honors its longtime members, both businesses and individuals.

PHOTO 3 - The Fallbrook Chamber of Commerce recognizes its ambassadors.

PHOTO 10 - Outgoing chamber board members recognized at the luncheon are, from left, Bob Hillery, Tami Donnelly, Marc Sigmon and Jane Kepley.

PHOTO 13 - Chamber staff pose with bouquets from outgoing board president Martin Quiroz, from left, Lila MacDonald, Jackie Toppin, Marti Sonniksen, Anne Klentz and Julie Hardesty.

PHOTO 14 - Honorary Mayor Carlos Perez, not seen far left, swears in the new chamber board members.

PHOTO 15 - Fallbrook Chamber of Commerce 2021-2022 Board of Directors includes, from left, front row, Deb Bottomley, Abby Elston, Theresa Geracitano, Marianne Nolte, Deb Zoller, Amber Burkey; back row, Nicholas Beye, George Archibald, Martin Quiroz, Brian Astredo, Mike Perdue and Charley Wolk.

More than 100 people attended the annual Fallbrook Chamber of Commerce awards luncheon on May 19 at the Grand Tradition. Individuals, businesses, and organizations were recognized.

Receiving awards were:

• Brad Fox, Citizen of the year. The businessman is director of the Fallbrook Homeless Advocacy Group. He prefers the word "houseless" over "homeless" and works with local churches to provide help and hope to those in need. Busy with his work, Fox was not there to accept his award.

• Phyllis Sweeney, Lifetime Achievement Award. Known as the "original ambassador" for the Chamber, Sweeney works as a certified grief counselor with Encouragement Factor in Fallbrook. She has been involved in many roles with the Chamber, including serving on the board.

• Non-Profit of the Year went to two organizations: D'Vine Path and the Fallbrook Regional Health District. D'Vine Path is a dynamic and comprehensive program that provides vocational and life skills to people with autism and other disabilities through agriculture, hospitality, and the arts. Fallbrook Regional Health District provided COVID-19 testing and vaccines for Fallbrook, as well as many other services.

• Miriam Key, Ambassador of the Year. Ambassadors are volunteers with the Chamber who perform many duties, from answering the phone to delivering membership packets. She has a home-based business, Isagenix Nutritional Cleansing, and has been involved with the Chamber since 2014. She has been spearheading the Farmers Market in downtown Fallbrook.

• Major Market, Business of the Year. The independent "friendly neighborhood market" was recognized as having "no limit for what they do – they just want to do good." This year they stepped up by offering delivery to homebound seniors. The business has been a Chamber member for 31 years.

• David Zumaya, Chamber Member of the Year. Zumaya was cited for being "A cheerleader for our community." His business, My San Diego North County, promotes social media. He lives in Escondido and works in multiple cities but was recognized for his promotion of Fallbrook.

Nominations for the awards were made from the community, with winners selected by a Chamber committee.

Lila MacDonald, CEO of the Chamber, spoke about "Fallbrook Strong" in regards to the community response to COVID-19 exemplified by the honorees.

Martín Quiroz, outgoing president of the board had all the board members stand and be introduced before they were installed by Honorary Mayor Carlos Perez. The new president of the chamber board is Nicholas Beye, DDS.


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