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When the price is right: Techniques for accurately pricing your home for sale

The real estate market is constantly changing, and deciding how much to ask for your home is a crucial decision that requires a lot of experience and knowledge. As a seasoned real estate broker with over 40 years of experience, I have witnessed the ups and downs of the market and have helped countless clients accurately price and sell their homes.

Even in a fluid market, there are specific techniques for pricing your home to maximize your profit and minimize your time on the market.

Here are five valuable techniques for accurately pricing your home for sale:

1. Research the local market: Look for homes similar to yours that have recently sold in your area. Take note of their features, condition, and location, and compare them to your own home. This will give you a good idea of the current market conditions and help you set a realistic price range for your home.

2. Consider the condition of your home: A well-maintained home in good condition can command a higher price than a home that needs repairs or renovations. Make any necessary repairs or upgrades, declutter and depersonalize, and stage your home to showcase its best features.

3. Consult with a professional real estate agent: An experienced agent can provide you with a comparative market analysis (CMA) that takes into account recent sales of similar homes in your area and provide you with a realistic price range for your home based on its location, condition, and other factors.

4. Think competitively: By setting a competitive price that aligns with similar homes in your area, you can attract potential buyers and sell your home quickly.

5. Be flexible and open to negotiation: The real estate market can be unpredictable, and your initial price may need to be adjusted based on market conditions or buyer feedback. By being open to negotiation, you can increase your chances of a successful sale.

Just this week: A success story

At our brokerage, we recently listed a home at just the right price, and the results were phenomenal. We showed the property to over 30 buyers and had five offers within the first weekend. By setting the price right, we got potential buyers interested and excited, which led to a successful sale for our clients.

The key to success lies in knowing your property's strengths and evaluating your home with a fine-tooth comb. When the price is right, you can achieve a successful sale and move on to the next chapter in your life.

Chris Hasvold, broker/owner of Coldwell Banker Village Properties, can be reached at 760-728-8000 – office or 760-604-1700 – mobile.


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