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BUSD approves two videography contracts with Simon Michael

Joe Naiman

Village News Reporter

The Nov. 15 meeting of the Bonsall Unified School District board included two actions to approve videography contracts with Simon Michael.

One action approved a $1,250 contract with Michael for the “Belong in BUSD” video project. The other approval is for BUSD website pages and will pay Michael $4,000. Both actions passed on 4-0 votes with Pascal Lapoirie absent.

“I’m really excited about the product,” said BUSD Superintendent Joseph Clevenger.

The “Belong in Bonsall” video will have five to six minutes of final content and will be based on the theme "Belong. Believe. Achieve." One full shoot day will be conducted and will film short interviews with approximately 20 students from each of the five BUSD schools (Bonsall High School, Sullivan Middle School, Bonsall Elementary School, Bonsall West Elementary School, and Vivian Banks Charter School).

Michael will edit the video and deliver a first version to the school district. Some revisions may occur based on feedback from the school district, and Michael will then deliver the final video. The video will include a musical score.

“We continue to ensure that we have a clear identity of who we are as a school district,” Clevenger said.

The videography for the BUSD website pages will capture video images of teaching and learning along with various school activities and events from all five schools while also including the school district’s virtual academy. The final product will be a montage of edited video images approximately 60 to 90 seconds in length which will loop on the homepage of each of the sites' web pages.

Each site will have a distinct video loop featuring programs, athletics, extracurriculars, and events. The BUSD home page will also have a video loop containing elements of elementary, middle, and high school activity. Michael will capture footage on location at the schools and at school events over six days.

“We want to make sure that our website and communication are in line with our priorities,” Clevenger said.

Michael graduated from John Paul the Great Catholic University, which is in Escondido, with a degree in communication and media studies and was an assistant videographer at that school prior to founding his own business. His work primarily involves commercial clients and he has also produced a documentary.


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