Also serving the communities of De Luz, Rainbow, Camp Pendleton, Pala and Pauma

Who dictates pro-Liberty quarry letters?

When you see a pro-Liberty quarry letter in the newspaper, do you ever wonder if it actually comes from a “grassroots” supporter or is it simply “paid advertising?”

Several recent letters aroused my curiosity, so I managed to gather together 15 of these letters and read them carefully. With a few exceptions, I noticed an interesting pattern.

One could even say the phrases and words chosen were like those you would see in say marketing brochures, speeches, or consultant’s reports – in other words, professional correspondence.

Suspicious, I found a book entitled “Words That Sell.” As I searched the chapters on “strategy to sell yourself,” I was not surprised to find phrase after phrase that had appeared in these letters – some duplicated in several letters.

Is this a coincidence? Could the people writing in defense of a quarry all work in the ‘professional’ fields – lawyers, consultants, and the like? Have you heard of PR?

What did those people writing the letters have to gain? Think about it.

Go to http://www.nogravelquarry.com and find out what real grassroots support is. Then, become a part of it!

Jerri Arganda

Rainbow

 

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