The Energy Drink Revolution (part 2)
Last updated 1/17/2008 at Noon
Energy Drinks 102: The myth of the wide awake drunk
Since energy drinks landed on American soil from Europe, they have grown in popularity exponentially.
Considering that the 12- to 24-year-old demographic is powering this boon to the beverage industry, do hyped-up amounts of caffeine, other stimulants and sweeteners pose a perceivable risk to these young Americans? Energy drink manufacturers do not think so.
In fact, they tout the health benefits of their products. As an example, the makers of Red Bull consider their product a “functional beverage.”
According to their Web site, “...