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Coldwell Banker Landmark Group shows real estate savvy


Last updated 8/14/2008 at Noon

The staff of Coldwell Banker Landmark Group.

With the real estate market in a challenging time, it is even more important to use a real estate firm one can depend on.

At Coldwell Banker Landmark Group, the number one Coldwell Banker franchise in the country, seasoned, savvy agents with a high level of integrity use an array of skills and knowledge to help their clients achieve success, whether the customer is buying or selling a piece of real property.

“Our agents, on average, have 15 years experience in the industry,” explained Chris Hasvold, co-owner and managing broker of Coldwell Banker Landmark Group. “We have a different philosophy than most real estate companies; we are very selective about who we bring in.”

Another keen advantage this group of professionals has is that they are well-versed in all components relating to the unique rural communities of Fallbrook and Bonsall.

Some sellers, Hasvold said, have the misconception of thinking that they should list their property for sale with an out-of-town agency, since buyers come from other cities.

“This couldn’t be further from the truth, because most other areas don’t deal with the issues we deal with: septic systems, private roads, property corner issues and title reports regarding easements and restrictions,” explained Hasvold.

At Coldwell Banker Landmark Group, Hasvold can easily assure clients that his agents are professional Realtors who provide clients with proper representation and have an outstanding record when it comes to successfully negotiating transactions.

“Especially in a market like this, you need to have local expertise to represent you and we have the best of the best working here,” said Hasvold. “Our agents are attracted to work here because they want to surround themselves with other professionals.”

An added enhancement to the professionalism of the staff is this company’s in-house print shop. Staffed with talented graphic artists, promotional pieces for properties are high quality, well designed and quickly produced. This is of premier benefit to clients.

Although real estate sales are slow during this market time, Hasvold believes it is a great time in the market to buy or sell a home.

“It is a difficult market, but there are still homes being bought and sold,” he said. “It’s an opportunity to buy now before it starts getting hectic and before interest rates go up.”

In today’s market, one does not usually have to compete with a large number of other buyers, but when the market turns around, things will be different. Hasvold said he is already seeing signs of the market cycling ahead to a busier time.

“If you wait too long to find the home you love, you could be competing with several more offers,” he said. “They are already seeing this in Temecula because sales have doubled from where they were last year.”

Buying a home is the single biggest financial investment many people make in a lifetime. Because of this, an individual should hire the best professional available to help navigate them successfully through the process, Hasvold advised.

When it comes to selling a home, it is Hasvold’s opinion that a listing price should not even be discussed until a professional Realtor has been brought onboard.

“If you were to go to a doctor to have surgery, you really don’t discuss the price because you want the best doctor for that surgery,” he said. “That’s what should be done with your home – hire the professional first.”

Once that important step is made, the work to establish a price should begin.

It is the job of the Realtor, Hasvold said, to provide the facts and research that enables a homeowner to make an informative decision regarding pricing and other issues.

Coldwell Banker Landmark Group has an impressive track record and does well in selling their listings.

“That’s where we shine as a company and we have for years; we market a property and represent it fairly,” Hasvold said.

To learn more about Coldwell Banker Landmark Group, including their generosity to the community, informative marketing analysis of the area and more, log on to

Coldwell Banker Landmark Group offices are located at 746 South Main Avenue and 3108 Highway 76. They can also be reached by calling (760) 728-8000.

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